Chief Marketing Officer

Remote: Greater Boston or SoCal Preferred

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Restaurant Industry

Salary: $300-$400

FAT Brands is at a pivotal inflection point. The company has assembled a formidable portfolio of franchise brands and is now shifting decisively from a turnaround posture into growth mode. To lead that charge, FAT Brands is seeking a Chief Marketing Officer to serve as the enterprise-level marketing authority across all concepts. We need a proven operator who can build trust with franchisees, unlock same-store sales, and architect a modern marketing engine capable of performing across nine distinct brands.

This is a rare opportunity to define the marketing vision for some of the restaurant industry's most dynamic franchise companies, reporting directly to the CEO and partnering with brand-level marketing leaders who are already embedded across the portfolio.

What You'll Do:

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Enterprise Marketing Strategy Across a Platform of Brands

• Own the four P's across all FAT Brands concepts, setting the strategic direction for product, price, place, and promotion at the portfolio level.

• Define and manage a consolidated marketing P&L, allocating franchisee marketing and resources efficiently across brands while respecting each concept's identity and franchisee economics.

• Build a cohesive enterprise marketing architecture that enables brand-level execution without sacrificing portfolio-wide coherence.

Franchisee Marketing Leadership

• Serve as the primary marketing authority for franchisee relationships, earning trust, increasing Marketing Support Fund (MSF) participation, and consistently proving ROI.

• Manage the franchisor-franchisee marketing dynamic with transparency and precision, turning skeptics into advocates through performance-backed decisions.

• Partner with franchise operations and development teams to ensure marketing strategies are executable and economically viable at the unit level.

Performance & Growth

• Drive same-store sales growth and traffic improvement across a multi-unit, multi-brand franchise system.

• Lead a culture of test-and-learn, using customer data, sales insights, and A/B frameworks to continuously sharpen marketing effectiveness.

• Own the full media mix—paid, owned, and earned—with accountability for how MSF dollars are deployed across markets and channels.

Loyalty, Digital & Direct-to-Consumer

• Lead the design and scaling of loyalty programs across FAT Brands concepts, including cross-brand considerations for points and rewards architecture.

• Drive direct-to-consumer sales initiatives growing digital ordering, catering, and other growth channels.

• Provide strategic direction for the digital ecosystem (app, CRM, email, SMS), partnering with technology and operations leadership on investment decisions and measured outcomes.

Organizational Leadership

• Inherit, develop, and build a marketing organization comprising brand-level marketing leads (each overseeing two or more concepts) and their supporting teams.

• Attract and retain top marketing talent, creating clarity of role, accountability, and growth opportunity at every level of the marketing function.

• Report directly to the CEO and serve as a key voice in enterprise strategy, franchisee communications, and investor-facing narratives.

What We're Looking For:

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Experience

• Senior marketing leadership (CMO, SVP, or VP-level) within a franchised restaurant system: QSR, fast casual, or casual dining required.

• Multi-brand or portfolio marketing leadership is preferred

• Demonstrated experience operating a Marketing Support Fund (MSF) and managing the full franchisor-franchisee marketing relationship.

• Proven track record driving same-store sales growth and traffic in a multi-unit franchise environment.

• Hands-on experience building or scaling a loyalty program, ideally in a multi-brand environment.

Skills & Capabilities

• A true marketing operator: someone who can define strategy and roll up their sleeves to manage a P&L, partner with franchisees, and build a true marketing engine.

• Data-fluent and analytically driven: uses sales data, customer insights, and performance metrics to make decisions and drive results.

• Deep command of the full media mix: paid, owned, earned, and the ability to allocate marketing spend efficiently across markets and brands.

• Familiarity with the digital ecosystem (app, CRM, email, SMS) and direct-to-consumer sales strategies in the restaurant context.

• Strong communicator who can present confidently to franchisees, the executive team, and other senior stakeholders.

Mindset

• Turnaround-ready and growth-oriented: energized by the challenge of transforming a portfolio and putting it on a sustained upward trajectory.

• Franchisee-first orientation: understands that system trust is earned, not assumed, and approaches the MSF relationship as a steward of franchisee capital.

• Collaborative and enterprise-minded: capable of uniting brand-level leaders under a coherent portfolio strategy without micromanaging execution.

Position Details: 

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• Reports To: Chief Executive Officer

• Compensation:Salary target range of $300-400k + bonus and equity opportunity

• Location: Remote—Los Angeles or Boston preferred; flexible for the right candidate

• Travel: Regular travel expected across franchise markets and corporate meetings

• Direct Reports: Brand marketing leads (each overseeing 2+ concepts), with teams of 1–4 beneath each lead

• Visa Sponsorship: Not available — U.S. work authorization required

The company's current portfolio includes:​

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• Round Table Pizza

• Fatburger

• Better Burger

• Johnny Rockets

• Fazoli's

• Marble Slab Creamery

• Great American Cookie

• Hurricane Grill & Wings

• Buffalo's Cafe

• Pretzelmaker

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Fat Brands, Inc is an Equal Opportunity Employer