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Is Ageism in Marketing a Missed Strategic Opportunity?
It happens. It’s pervasive. And it’s completely avoidable.. Far too often, ageism creeps into hiring decisions, especially in fields like...
Joey Curtis
Sep 5, 20241 min read
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Marketing Mix-up: Strategy vs. Tactics (and why we mix-up the two)
In the ever-changing world of marketing, we far too often hear the terms "strategy" and "tactics" thrown around interchangeably. Let's...
Joey Curtis
Nov 1, 20232 min read
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Does Marketing have a Positioning Problem?
I keep seeing articles declaring the death of the Chief Marketing officer and others hailing the rise of the Chief Customer Officer,...
Joey Curtis
Aug 20, 20203 min read
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