Our client - celebrated for their artisanal chocolates, pastries, and drinking chocolates - is seeking a Head of Marketing to accelerate their next phase of growth. As the founding leader of their marketing function, you will own customer acquisition strategy, drive online and in-store revenue growth, and improve performance across paid and owned channels.

This is a highly hands-on role suited for a performance-oriented marketer who enjoys building within a small team and can move seamlessly between strategic planning and day-to-day execution. We’re looking for someone who brings forward high-impact ideas, uses data and insights to guide decisions, and is energized by working closely with a leadership team who is ready to test, learn, and act. 
 

Key Responsibilities

Campaign Strategy, Execution & Optimization

• Define and own the company’s marketing roadmap and strategy to support near- and long-term growth objectives

• Plan, launch, and manage paid acquisition campaigns across platforms to drive customer and revenue growth

• Own and improve key performance metrics including CAC, ROAS, LTV, and payback period.

• Build and maintain dashboards and attribution models to evaluate performance across channels and campaigns

• Run experiments and A/B tests to improve campaign results and conversion rates.

• Use cohort and RFM (Recency / Frequency / Monetary) analysis to identify high-value customers and retention opportunities

• Conduct full-funnel analysis to identify bottlenecks and conversion gaps

• Execute quickly, measure results, and iterate with expediency and focus.

 

Cross-Functional Collaboration

• Work directly with the creative team to test, analyze, and optimize marketing content.

• Partner closely with the e-commerce team to align marketing initiatives with growth priorities

• Partner with store teams to drive in-store traffic, conversion, and revenue through coordinated marketing initiatives

 

Market Insights & Planning

• Stay current on trends, tools, and industry best practices to ensure competitiveness

• Help strategize, plan, and monitor the annual marketing budget, identifying high-ROI opportunities.

 

What We Are Looking For

• 8+ years of performance marketing experience, ideally with a premium or e-commerce brand

• Based in Boston (or willing to relocate) and available to work in-person 5 days/week

• Committed to thoughtfully growing a premium brand with nearly 40 years of heritage, with an appreciation for creativity and design

• Deep experience with GA4, Meta Ads Manager, Google Ads, Looker (or other BI tools), and a strong understanding of attribution frameworks, marketing efficiency ratios, and customer lifetime value

• Eager to experiment with creative growth strategies, test rapidly, analyze results, and adapt quickly.

• Excited about exploring new technologies and AI tools to boost effectiveness and efficiency

• Thrives in a fast-moving environment and is excited to roll up their sleeves and execute.

• Exceptionally analytical and action-oriented, with the drive to turn insights into results

• Strong attention to detail and ability to manage multiple initiatives at once.

• Passion for chocolate, food, or premium retail is a plus.