L.A. Burdick Chocolates — celebrated for its artisanal chocolates, pastries, and drinking chocolates — is seeking a Head of Marketing & E-Commerce to accelerate our next phase of growth. As a digital leader, you will own customer acquisition strategy, drive online and in-store revenue growth, and run our e-commerce business end-to-end — from paid and owned channels to the Shopify storefront, email/SMS lifecycle marketing, and the e-commerce calendar. 

 

This is a highly hands-on role suited for a performance-oriented individual who enjoys building within a small team and can move seamlessly between strategic planning and day-to-day execution. We’re looking for someone who brings forward high-impact ideas, uses data and insights to guide decisions, and is energized by working closely with a leadership team who is ready to test, learn, and act. If you are deeply results-driven and excited to translate insights into measurable outcomes, we’d love to hear from you.

 

This position is based in Boston and is fully in person.

 

Key Responsibilities

Campaign Strategy, Execution & Optimization

• Define and own the company’s marketing roadmap and strategy to support near- and long-term growth objectives

• Plan, launch, and manage paid acquisition campaigns across platforms to drive customer and revenue growth

• Own and improve key performance metrics including CAC, ROAS, LTV, and payback period

• Build and maintain dashboards and attribution models to evaluate performance across channels and campaigns

• Run experiments and A/B tests to improve campaign results and conversion rates

• Use cohort and RFM (Recency / Frequency / Monetary) analysis to identify high-value customers and retention opportunities

• Conduct full-funnel analysis to identify bottlenecks and conversion gaps

• Execute quickly, measure results, and iterate with expediency and focus

E-Commerce Ownership & Site Management

• Own the Shopify site end-to-end, including onsite merchandising, site experience, and conversion optimization

• Manage the e-commerce calendar, including product launches and seasonal pushes

• Own email and SMS strategy and execution through Klaviyo — from calendar planning to segmentation and performance

• Own e-commerce revenue performance, in partnership with leadership

• Ensure the digital storefront reflects L.A. Burdick’s brand standards across every touchpoint

Cross-Functional Collaboration

• Work directly with the creative team to test, analyze, and optimize marketing content and Burdick’s e-commerce presence

• Coordinate with production and fulfillment teams to ensure a seamless e-commerce customer experience

• Partner with store teams to drive in-store traffic, conversion, and revenue through coordinated marketing initiatives

Market Insights & Planning

• Stay current on trends, tools, and industry best practices to ensure we remain competitive

• Help strategize, plan, and monitor the annual marketing and e-commerce budgets, identifying high-ROI opportunities

What We Are Looking For

• 10+ years of experience, ideally with a premium or e-commerce brand

• Direct experience owning an e-commerce business, including Shopify (or equivalent platform) and email/SMS lifecycle marketing (Klaviyo or equivalent)

• Based in Boston (or willing to relocate) and available to work in-person 5 days/week

• Committed to thoughtfully growing a premium brand with nearly 40 years of heritage, with an appreciation for creativity and design

• Deep experience with GA4, Meta Ads Manager, Google Ads, Looker (or other BI tools), and a strong understanding of attribution frameworks, marketing efficiency ratios, and customer lifetime value

• Eager to experiment with creative growth strategies, test rapidly, analyze results, and adapt quickly

• Excited about exploring new technologies and AI tools to boost effectiveness and efficiency

• Thrives in a fast-moving environment and is excited to roll up their sleeves and execute

• Exceptionally analytical and action-oriented, with the drive to turn insights into results

• Obsessive about details, with the ability to manage multiple initiatives at once

• Passion for chocolate, food, or premium retail is a plus