This role sits at the intersection of marketing operations, strategic initiatives, and process improvement — and suits a self-starter who can independently diagnose inefficiencies, build the case for change, and see initiatives through with minimal oversight. The ideal candidate will build the operational infrastructure that empowers divisional VPs of Marketing to execute campaigns faster, eliminate resource bottlenecks, leverage cross-brand scale, and maximize the efficiency of corporate assets.

 

Core Responsibilities:

• Strategic Initiatives Leadership: Identify, scope, and lead cross-brand strategic projects (e.g., new brand integrations, org-wide process overhauls) from business case through execution, often with ambiguous scope and minimal day-to-day direction.

• Process Improvement & Workflow Optimization: Proactively identify inefficiencies across the marketing organization, diagnose root causes, and design measurable process changes — then map, build, and enforce standard operating procedures (SOPs) that streamline project requests from VPs to centralized shared services.

• Resource & Traffic Management: Design and oversee the intake, prioritization, and capacity-planning systems for shared creative, PR, and digital production teams.

• MarTech Ecosystem Integration: Manage the shared marketing technology footprint, ensuring tools like enterprise project management platforms, digital asset managers, and analytics dashboards are fully integrated and adopted across all brands.

• Marketing & Onboarding Playbooks: Create and execute universal marketing integration playbooks as needed to ensure streamlined processes and support are in place across the system.

• Vendor & Agency Synergy: Identify opportunities to consolidate vendor contracts, software licenses, agency retainers, and production procurement cross-brand to maximize corporate purchasing power.

• Cross-Brand Knowledge Sharing: Establish recurring communication rhythms and centralized repositories to share historical campaign data, best practices, and winning franchise strategies among the brand teams.

• International Franchise Marketing: Develop marketing strategy and support systems for international partners across the portfolio.

 

Key Performance Indicators (KPIs)

• Time-to-Market: Reduction in the average lifecycle of a marketing request from brand ideation to live regional/national asset deployment.

• Shared Service Throughput: Measurement of the capacity, utilization rate, and output quality of centralized marketing resources.

• Cost Efficiency via Synergy: Tracked corporate savings generated through vendor consolidation and reduced reliance on external boutique agencies.

• System Adoption Compliance: Audit-verified usage and data integrity of standardized project software and asset management tools across all business units.

• Strategic Initiative Delivery: On-time, on-scope completion of designated cross-brand strategic projects, from business case to rollout.

 

Requirements

• Self-Directed & Strategic: Track record of spotting problems before being asked, building a plan, and driving it to completion with minimal hand-holding; comfortable operating with ambiguity and setting your own priorities.

• Organizational Rigor: Demonstrated ability to juggle multiple concurrent, cross-functional projects with meticulous follow-through, documentation, and attention to detail.

• Professional Background: 6–8+ years in marketing, with at least 3 years ideally within a multi-brand corporate structure or a fast-paced, high-volume advertising agency.

• Process Engineering Mindset: Proven track record of auditing fragmented workflows and successfully implementing standardized SOPs that eliminated operational friction between strategy and production teams.

• Systems Expertise: Advanced, administrative-level experience deploying and managing enterprise project management tools (e.g., Asana, Monday.com, Smartsheet) and enterprise Digital Asset Management (DAM) platforms.

• Stakeholder Management: Strong stakeholder management skills with a demonstrated ability to navigate competing priorities among high-level divisional leaders objectively and collaboratively.

• Industry Context: Experience within multi-concept hospitality, franchise networks, or retail groups is highly preferred.