We are seeking an experienced, hands-on marketing leader to serve as Marketing Director for Fatburger, based out of Los Angeles. This is an opportunity to help modernize and grow one of the most recognizable names in the burger category — sharpening brand positioning, building out digital and delivery channels, and driving same-store sales growth across a passionate, loyal franchise system.

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Fatburger is an iconic American fast casual burger brand, founded in Los Angeles in 1952 by Lovie Yancey and known as “The Last Great Hamburger Stand.” Famous for made-to-order, flame-grilled burgers built the way the customer wants them, Fatburger has grown from its original South Los Angeles stand into a global franchise system with locations across the U.S. and more than a dozen countries. The brand is part of FBG Management’s multi-concept restaurant portfolio.

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This role reports to FBG Management’s enterprise Chief Marketing Officer.

 

Key Responsibilities:

• Own the full marketing function — paid, owned, and earned channels — with ultimate accountability for profitable same-store sales growth (SSS), brand awareness, and customer frequency.

• Lead digital and delivery strategy, optimizing third-party delivery platforms (DoorDash, GrubHub, Uber Eats, etc.) and owned digital channels to grow off-premise sales.

• Own LTOs (Limited Time Offers) and menu innovation, collaborating cross-functionally to build a disciplined, insight-driven pipeline of product launches.

• Develop and manage a transparent, ROI-accountable Marketing Support Fund (MSF) budget, replacing legacy “plug-and-play” spend with market-level strategy that reflects regional variation across the franchise system.

• Conduct a rigorous audit of past marketing performance — digital mix reporting, sales attribution, POS data integrity — and implement modern tracking and reporting standards.

• Build and lead a high-performing marketing team, including brand and digital marketing support roles.

• Manage and grow sports and influencer marketing programs to drive brand awareness and store traffic.

• Develop and present persuasive, data-backed marketing plans to franchisees and senior leadership; navigate franchise stakeholder dynamics with confidence.

• Ensure all marketing programs comply with franchise agreements, FDD requirements, and applicable federal and state laws.

• Reinforce Fatburger’s brand identity and positioning — premium, made-to-order burgers and a distinct LA heritage — differentiating from national chains.

 

Ideal Candidate Profile

• 10+ years of progressive restaurant or hospitality marketing experience; burger, fast casual, or QSR experience strongly preferred.

• Deep digital and delivery expertise — candidates who have grown up on the digital/delivery side of the industry are particularly compelling for this role.

• Proven experience managing and motivating franchise stakeholders; comfort navigating the demands of a large, vocal franchisee community.

• Track record of building and leading high-performing marketing teams in complex, multi-unit environments.

• Strong analytical orientation — able to evaluate sales data, digital mix reporting, and KPI performance to make and defend strategic decisions.

• Entrepreneurial mindset with the ability to operate with ambiguity, build structure, and move quickly.

• No-ego, down-to-earth leadership style; cultural fit and collaborative character are as important as technical credentials.

• Based in or willing to work hybrid out of our Los Angeles office.

• Bachelor’s degree required; MBA preferred.

 

Other details:

• Base Salary: $140,000 – $160,000 (commensurate with experience)

• Bonus Target: 10-15%

• Hybrid role — Los Angeles, CA office

• Travel: estimated at 20-30%