Our client is  entering a pivotal phase of growth—expanding into new markets, elevating their solutions portfolio, and shaping a category-defining brand. To accelerate this momentum, they’re seeking a Vice President, Brand Marketing & Communications to architect and scale their own world-class brand engine that boosts our market visibility, strengthens our position with high-value audiences, and unifies storytelling across every touchpoint.

 

This executive will own the strategic foundation of our client's brand—positioning, messaging, product/solution narratives, thought leadership, PR, analyst relations, and executive visibility—while building and leading a high-performing team across Brand, Product/Solutions, Marketing, and Corporate Communications.

 

They are on an ambitious journey, with plans to grow through acquisition and assimilate new colleagues and expertise into a unified brand platform. This is a high-impact, high-expectation leadership role designed for someone who knows how to build fame and scale a modern B2B brand in a world reshaped by AI, evolving buyer behavior, and intense competitive pressure.

 

Key Responsibilities

 

Brand Strategy & Identity

 

• Establish and manage the overarching brand strategy, positioning, value proposition, and messaging framework.

• Establish and enforce brand architecture, identity systems, and governance across all business units and service lines, ensuring consistency across touch points

• Define and refine ICPs and marketing investment frameworks in alignment with strategic growth goals

• Lead brand integration for acquisitions, including assimilation of offerings and service lines  and communications planning

 

Product, Solutions & Vertical Marketing

 

• Translate capabilities, solutions, and product offerings into clear, market-ready narratives.

• Build and maintain solution playbooks, use cases, value propositions, and proof points.

• Deliver sales enablement materials including battle cards, segment briefs, pitch decks, and competitive insights.

 

Corporate Communications & Public Relations

 

• Develop and execute a comprehensive communications strategy covering media relations, company announcements, employee communications, and thought leadership.

• Lead relationships with major analyst firms (e.g., Gartner, Forrester, IDC) to elevate the agency’s industry standing.

• Manage PR programs including agency news, awards, partnerships, client wins, and innovation storytelling.

 

Team Leadership & Operational Management

 

• Build, lead and grow a high-performing team including Product & Solutions Marketing, Brand Governance, Corporate Communications, and PR/Analyst Relations.

• Establish processes, KPIs, and standards for brand performance, message governance, and content quality.

• Introduce modern, AI-enabled workflows to improve content velocity, versioning, and testing.

 

Leadership Competencies

 

• Strategic Vision: Demonstrates ability to craft long-term brand strategy and guide organization-wide alignment.

• Executive Presence: Communicates with clarity and authority internally and externally.

• Influence & Cross-Functional Leadership: Partners effectively with executive and practice leader

• Market & Competitive Acumen: Strong understanding of digital experience, commerce, data, design, and AI

• Operational Excellence: Balances strategy with hands-on execution, especially in a scaling environment.

• Change Leadership: Navigates organizational transformation and M&A integration.

 

Required Qualifications

 

• 12+ years of progressive B2B marketing leadership experience; digital agency, consulting, SaaS, or technology background preferred.

• Demonstrated success owning brand strategy, messaging, PR, analyst relations, and product marketing

• Proven experience leading teams through growth, especially management of brand acquisitions

• Expertise in developing narratives for complex, multi-disciplinary solutions and technical capabilities

• Strong track record with media relations, award strategy, and thought leadership programs

• Hands-on experience with analyst evaluations (e.g., Magic Quadrant, Wave, Market Guide)

• Exceptional communication, storytelling, and executive writing ability

• Experience with AI-enabled content workflows, governance, and creative tooling.