VP of Communications

Hybrid: Greater Boston

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Energy/Sustainability

Salary: $200k-$230k

Our client, World Energy, is building a more focused, commercially oriented marketing and communications capability to support the next stage of the business. They operate across sustainable aviation fuel, renewable fuels, environmental attribute certificates (EACs), and technology and data through World Energy Net Zero Services, World Energy Clean Fuels, InsetIQ, and Par49 Management Services.

Their commercial model is also evolving. Physical fuels and producer relationships remain important, while they expand their ability to source, aggregate, manage, and sell credible environmental attributes from multiple sources. This shift needs to be explained clearly and credibly to customers, partners, media, policymakers, and the industry bodies that shape the market.

The VP of Communications will own how World Energy is heard and understood. You will lead the corporate narrative, PR and media relations, executive visibility, and thought leadership, and you will represent the company in the coalitions and forums that shape the decarbonization market. You will work as a peer to the VP of Brand & Digital Marketing, who owns brand identity, digital channels, and demand generation; together you will make sure what World Energy says and how it shows up in the market are consistent.

What you will own:

Corporate narrative & communications strategy

• Own the corporate narrative and lead its public telling as the company repositions from a producer to a supplier and intermediary of decarbonization services.

• Partner with the VP of Brand & Digital Marketing on messaging architecture, owning the story, proof points, and stakeholder-specific messages for media, policymakers, partners, and industry audiences.

• Lead communications for major announcements, partnerships, and milestones across World Energy and its related businesses.

PR & media relations

• Own PR strategy and media relations across trade, business, and energy and climate press.

• Build and maintain relationships with key journalists, editors, and industry analysts.

• Manage the PR agency and set a consistent earned-media cadence.

Executive visibility & thought leadership

• Establish a consistent thought leadership program: bylines, op-eds, reports, and points of view on fuels, EACs, and market integrity.

• Position the CEO and senior leaders for press, speaking, podcasts, and analyst engagement; prepare them with briefings, talking points, and media training.

• Build a focused, ROI-disciplined speaking and conference calendar centered on executive visibility.

Industry, coalition & stakeholder relations

• Deepen World Energy's presence in industry coalitions, standards bodies, and NGO groups that shape the market.

• Shape public positions on policy, market standards, and claims integrity, in partnership with leadership.

Issues management & claims integrity

• Build issues and crisis communications protocols and lead the response when needed.

• Act as the guardian of factual accuracy and credible sustainability claims across all public communications.

Build and manage the function

• Manage external PR and communications partners.

• Build planning and measurement processes connecting communications activity to visibility, reputation, and commercial influence.

• Supply the commercial team and the Brand & Digital team with stories, case studies, and proof points they can use with customers.

What we are looking for

• Significant B2B communications experience; a Director/Senior Director ready to step up, or an established communications leader.

• Proven ownership of corporate communications and PR through strategic transitions or repositioning.

• Track record of high-impact thought leadership, earned media, and executive visibility that moved market perception.

• Established media relationships, ideally across energy, climate, aviation, or commodities press.

• Experience communicating technical, regulated, or scrutinized B2B categories; familiarity with sustainability claims and greenwashing risk is a strong plus.

• Experience managing agencies and working closely with CEOs and senior leaders.

• Excellent writing, editing, and executive-communications skills.

• Comfort operating in a lean, founder-led environment where priorities can shift quickly.

• Business acumen and the ability to learn complex categories quickly are essential.

How you will work

• Customer and commercially focused: communications that serve the business, not just coverage.

• Able to simplify complex subjects without oversimplifying them.

• Comfortable challenging assumptions and senior leaders constructively.

• Willing to write, edit, brief agencies, and pitch reporters yourself, thinking at the highest level and acting at the most hands-on level in the same week.

• A true partner to the VP of Brand & Digital Marketing and to Sales, with clear lanes and shared goals.

• Decisive, collaborative, direct, and low-ego.

• Disciplined about factual accuracy and credible sustainability claims.

What success looks like in the first year

• A clear, credible corporate narrative told consistently across World Energy and its related businesses, aligned with the brand and messaging work led by Brand & Digital.

• A consistent earned-media and thought leadership cadence, with measurable gains in share of voice among target audiences.

• The CEO and senior leaders visibly established as credible voices on SAF, renewable fuels, and environmental attributes.

• A focused, ROI-disciplined speaking and conference calendar.

• Stronger standing in key industry coalitions and standards bodies.

• Issues and crisis communications protocols in place, with claims review built into how the company communicates.

• A framework measuring communications' contribution to reputation and commercial outcomes.