VP of Marketing & Communications

Hybrid: Greater Boston

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Energy/Sustainability

Salary: $210k-$240k

Our client, World Energy, is building a more focused, commercially oriented marketing capability to support the next stage of the business. We operate across sustainable aviation fuel, renewable fuels, environmental attribute certificates (EACs), and technology and data through World Energy Net Zero Services, World Energy Clean Fuels, InsetIQ, and Par49 Management Services.

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Our commercial model is also evolving. Physical fuels and producer relationships remain important, while we expand our ability to source, aggregate, manage, and sell credible environmental attributes from multiple sources. This creates new opportunities—and requires clearer positioning, stronger customer propositions, better commercial tools, and disciplined market execution.

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The VP of Marketing & Communications will build a discipline focused on driving brand awareness and commercial outcomes. You will sharpen positioning, establish thought leadership and earned media cadence, run a focused events program, drive lead generation, and equip the commercial team for complex sales.

What you will own:

Brand, positioning & communications

• Own brand strategy and market narrative, repositioning the company from a producer to a supplier and intermediary of decarbonization services.

• Define messaging architecture — value propositions and differentiation — tailored to key stakeholders.

• Set strategy across paid, owned, and earned channels; oversee corporate storytelling, major announcements, and executive visibility.

Thought leadership, PR & events

• Establish a consistent thought leadership cadence.

• Own PR and media relations; position leadership for press, speaking, and analyst engagement.

• Manage a disciplined events calendar focused on ROI.

• Deepen presence in industry coalitions and NGO groups that shape the market.

Digital marketing & demand generation

• Hire and develop a Digital Marketing Manager focused on search (including AI), email, and web performance.

• Build digital foundations: customer personas, nurture journeys, and lead-capture processes.

Commercial enablement

• Equip the sales team with collateral for both long-term offtake and spot deals.

• Partner with Sales while preserving their ownership of relationships, pricing, and closing.

Build and manage the function

• Hire, onboard, and develop the Digital Marketing Manager.

• Manage the external marketing and communications partners

• Build planning and measurement processes connecting activity to brand visibility and pipeline influence.

What we are looking for

• Significant B2B marketing experience; Director/Senior Director level ready to step up, or an established Head of Marketing.

• Proven ownership of brand strategy and corporate communications through strategic transitions.

• Track record of high-impact thought leadership and events that drive market visibility.

• Experience with technical B2B products and strong Sales partnership in long-cycle markets.

• Experience managing agencies and small teams.

• Excellent writing and executive-communications skills.

• Comfort operating in a lean, founder-led environment where priorities can shift quickly.

• Business acumen and ability to learn complex categories are essential.

How you will work

• Customer and commercially focused

• Able to simplify complex subjects without oversimplifying them.

• Comfortable challenging assumptions and senior leaders constructively

• Willing to write, edit, brief agencies, and solve problems personally — thinking at the highest level and acting at the most administrative level in the same week.

• Decisive, collaborative, direct, and low-ego

• Disciplined about factual accuracy and credible sustainability claims.

What success looks like in the first year

• A clear, differentiated brand narrative and messaging architecture across World Energy and its related businesses.

• Stronger market presence: AI optimized website, functional lead-nurture process, and regular thought leadership.

• A focused, ROI-disciplined events and speaking calendar

• A hired and productive Digital Marketing Manager.

• Sales-enablement materials in regular use

• A framework measuring marketing's contribution to outcomes.